Our Mission

We are passionate about educating owners on coat maintenance and for dog's all over Australia to experience less matts. Our products our SUPLHATE, PARABEN and TEAs FREE making it only the best for your dog. Dog's thrive on routine, and so do their coats!

  • Australian Made

  • Vegan Friendly

  • 100% Recycled Plastic

  • Cruelty Free

  • Paraben, Sulphate & TEA free

it’s g’oodle to meet ya!

Nat and Bentley

Natalie has worked in a marketing capacity across some of Australia's largest companies. Owning Bentley, a very good groodle, she discovered his hair needed more attention than hers. Constant brushing and endless matts got Natalie thinking....

Pri and Trousers

Pri manages a doggy daycare facility for the largest and leading daycare provider in South Australia. Day in and day out Pri would have to break the news that someone’s fluffy teddy bear was going to go home looking like a hairless chicken. But, how could she help?!

want to keep your paws on the pulse?

Receive special offers and first look at new products.